Hi folks, happy Mobility Monday!
This last week has been a tough one here at Spotless HQ. I broke my toe. Again. We were hit with an unexpected Tax Credits overpayment on the move to Universal Credit. We’ve been surrounded by intensely loud building works from 8am – 4pm due to the run down state of the high rise block we’re living in. We discovered an infestation of mould mites due to the excessive damp and mouldy conditions of all of our walls and windows and sadly, Teddy (one of our pet snails) passed away yesterday.
We did have a successful trip out through the back streets of deepest, darkest Penge again to the GP which was actually a nice break from it all! As I was pootling along on my Lith-Tech Smart Chair 1XL, Ray and I were joking about filming the route and all of it’s urban obstacles but after laughing about it, I thought it might actually be an interesting/funny watch. Would you be interested in seeing something like that from me?
Back to the title of today’s blog though: The Purple Pound. Sadly not a lb of Quality Street’s The Purple One but rather a description of the money potentially spent in the UK by disabled families.
The Purple Pound refers to the spending power of disabled households. A disabled household is a household in which at least one of the members has a disability. Organisations are missing out on the business of disabled consumers due to poor accessibility (both physical and digital) and not being disability confident in their customer services approach.https://wearepurple.org.uk/the-purple-pound-infographic/
Did you know that more than 1 in 5 potential UK customers has a disability?
Did you know that 75% of disabled people and their families have turned away from businesses because of poor accessibility and/or customer service?
Did you know that the spending of disabled people and their household continues to increase each year and is currently estimated at around £249 billion per year?
Those are some big numbers and I was shocked to read them, even as a member of the disabled community. Of course I have experienced turning away from many businesses due to a physical lack of accessibility and also for terrible customer service regarding disabled issues, too many times to count in fact. However, the lack of consideration and thought put towards disabled customers is so frequent, you often end up feeling like this extremely small minority with very little spending power, that no one deems important enough to change for. Reading these facts and understanding that businesses (and therefore our economy) are missing out on billions of Purple Pounds really changed my perspective of disabled spending power.
Lith-Tech have focussed on making their base very accessible for customers who want to try out a wheelchair before buying. They have both detailed descriptions and videos of their products online to fully describe and physically show how things work. They are available to speak via email or over the phone about any matters their customers have. These steps are really important to take as a business, whether you’re specifically aiming at a disabled customer base or not.
Each year, We Are Purple have an awareness day for the Purple Pound and all year round ask businesses to get involved in making things better for their disabled customers. Over 2,000 organisations have already signed up (for free) to pledge to make at least one suggested change which is fantastic! I hope more businesses continue to sign up to this great awareness campaign and start spreading the word that disability access and support is vital in-store and online to get those Purple Pounds flying in.